Kyle GlancyAssignment 14 | Social Media Insights
fast email senderLast week my group did research on both Coors Light and Bud Light’s social media strategy. To do this each group number used a social media tool. The tools that we used were Social Mention, Twitter Stream Graphs, How Sociable, Tweet Feelz, Same Point, and Google Insight. Google Insights Coors Light: We found [...]
Assignment 13 | Social Media Strategy
fast email senderThis week I have decided to investigate the social media strategy of Clorox, using their Facebook page as my resource. When I first arrived on the Clorox Facebook page I was surprise at the amount of content available for their fans to explore. I was expecting the page just to have a wall, [...]
Assignment 12 | Online Privacy
fast email senderPicture yourself at your local mall, a group of detectives sneakily follow you around taking notes on every little move you make. Each store you enter, every item you buy, and everything you touched is noted by these investigators. They follow you into a music store and see that you picked up a [...]
Website Analytics | Assignment 11
fast email senderThis week I took a look at my blog’s analytics through Google Analytics. Google Analytics is truly a great program. It offers its users a huge amount of quality information about their websites for no cost at all! Since I created my website on September 1, I have had 71 total visits. Out [...]
Paid Search (Ad Words) | Assignment 10
fast email senderHoliday Fortune Cookies www.fancyfortunecookies.com Excellent Holiday Gifts Shop Now! Deluxe Chocolate Dipped Snack The ad I created is targeting holiday shoppers searching for a simple gift for friends and family. More specifically I am targeting females 30-50 years of age with an income over $25,000. In my ad I use the phrases [...]
Search Engine Optimization | Assignment 9
fast email senderThis week we learned all about SEO and how important it is for getting websites recognized and identified. Then we applied this information to our own websites by installing a WordPress plugin for SEO. The plugin we installed allows WordPress users to add focus keywords, SEO titles, and meta descriptions to each page [...]
McDonald’s Website Analysis/ Assignment 8
fast email sender I jumped onto the McDonald’s Corporation career site as an excited OMIS major freshly graduated. Right when I landed on the career home page my excitement was sucked out by the overall boringness of the site. I thought to myself, I guess I’ll try to find a job description on an information [...]
Adopt a Shelter Dog Month/ Assignment 7
fast email sender I displayed a picture of a sad dog holding a pumpkin bucket as the focal point of my ad. This is effective because it uses imagery to convey the message that we are looking for donations. It also ties in the halloween holiday as an additional trigger for donations. The Animal Care [...]
Guest Speaker From itsupplies.com/ Assignment 5
fast email senderLast week, former NIU graduate Ryan Eugene came into class to share about his experience at itsupplies.com. The company was founded in 1988 by Greg Lahart. Itsupplies.com is a small business, employing around 30 people. The “IT” stands for ink and toner, not information technology, which I mistakenly thought before the presentation. ITsupplies.com is [...]